Jun 03 2008

Potluck in Humboldt County

Tag: Artist ReviewsBroadtexter @ 12:31 pm
Contributing Writer - Rocco Decicco (Queens, NY) - Ah, Humboldt County…home of the most legendary marijuana ever to surface on American soil.  Renowned enough to send herbal aficionados across the country into mythic, Holy Grail-like journeys to Northern California…and to lead San Francisco area residents down the path of discovery that their hairdresser’s chronic back problems gets them a “medicinal marijuana card” and, thus, access to unlimited Humboldt weed for all their friends and clients! If that’s all that we ever learn about Humboldt, though, it would be quite unfortunate.  Potluck has been at the forefront of the burgeoning hip-hop scene in Northern California for the last ten years, and they are working to make your brain think not only “killer weed”, but also “killer hip hop” when you hear the word “Humboldt”.

On Potluck’s latest release, Straight Outta Humboldt, emcees UnderRated and OneTon keep us constantly on our toes…tackling subject matter that is thoughtful (the questioning and fulfillment of one’s personal destiny in ‘Funeral’), hilarious (putting a girl with an over-inflated ego in check in ‘U Ain’t Fine’), and prideful (bragging about the quantity and quality of marijuana they smoke in their beloved Humboldt).  Whatever the topic, ‘Straight Outta Humboldt’s’ relentless verbal assault, memorable hooks, and consistently thumping beats solidify Potluck’s status as a force in underground hip-hop….with potential for commercial expansion well beyond the indie realm.

Like West Coast legends Dr. Dre and Snoop DoggPotluck are experts at the art of braggadocious, effortless storytelling over powerful, complex beats.  Like Eminem, their rapid fire verbal delivery displays both undeniable rhyming skill and a keen understanding of the disillusion and desperation felt by so many.  Like their other West Coast contemporaries Jurassic Five and Pharcyde, their sound is the perfect accompaniment for sunny backyard barbeques, as “my parents are out of town!” dance party, or cruising the avenue for girls while rolling an endless supply of blunts.

Thinking about where Potluck’s future may lie, I consider an analysis of two standout tracks from Straight Outta Humboldt.  The rapid-fire verbal attack, mesmerizing hook, and hardcore beat of ‘What We R’ would fit easily onto any Top 40 Hip Hop station.  The only difference would be that Potluck obviously displays superior talent to just about anything on the Top 40 stations.  On the other hand, the introspective, moving ‘Funeral’ has so much substance, and almost forces the listener to carefully consider the lyrics and FEEL something, that is may actually be too good for the familiar/quick-scan/mentally unchallenging playlists of Top 40 Hip Hop Radio.  The good news is that some acts break through (whether because they’re just too good to be ignored, or their sound just fit the time and place well enough) and end up reaching a mass audience regardless of what direction they progress in.  We’ll have to keep our eye on where Potluck moves going forward, and if that journey moves them closer to the masses.

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